IMPRESSION
ISLA MUJERES 

PR & Communications Lead – Impression Isla Mujeres by Secrets

July 2024 – December 2024

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As PR & Communications Lead, I was responsible for positioning Impression Isla Mujeres by Secrets as “the most Instagrammable hotel in the world” through strategic media and influencer relations. My work focused on strengthening relationships with top editors, journalists, and key opinion leaders across the luxury, lifestyle, and travel sectors, ensuring consistent and high-impact visibility for the property.

Key contributions include:

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• Media Relations: Cultivated and maintained relationships with leading media outlets and editors, securing impactful coverage that amplified the hotel’s positioning within luxury hospitality.

• Influencer & KOL Engagement: Designed and executed curated visits for influencers and key opinion leaders, leveraging their platforms to authentically expand the hotel’s reach and reputation.

• Experiential Marketing: Conceptualized and organized pop-ups, immersive experiences, and site visits that highlighted the property’s unique setting, architecture, gastronomy, and wellness offerings.

• Content Amplification: Oversaw communication strategies that maximized digital storytelling, particularly on social media, aligning with the hotel’s recognition as a highly photogenic destination.

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Through this role, I successfully amplified brand awareness and reinforced the image of Impression Isla Mujeres as a benchmark in luxury hospitality and experiential travel.

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Featured in 15+ Publications with a 3.4M Reach​

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