SOHO HOUSE México City

 Launch of Soho House Mexico City Soho House & Co.

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As PR and Communications Manager for the launch of Soho House Mexico City, I led the strategic communication efforts to introduce the brand’s first House in Latin America. My responsibilities encompassed the full scope of public relations and brand positioning, with a focus on aligning the global identity of Soho House with the cultural and creative fabric of Mexico.

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Key responsibilities included:

• Strategic Planning: Developed and executed a comprehensive PR and communications launch strategy tailored to the Mexican market while maintaining global brand consistency.

• Media Relations: Built and nurtured relationships with key national and international media outlets in the lifestyle, design, hospitality, and culture sectors to secure high-impact coverage.

• Press Materials: Oversaw the creation of all press assets, including press releases, media kits, brand messaging, and executive bios in both English and Spanish.

• Event Management: Led the planning and execution of exclusive media previews, soft openings, and the official launch event attended by press, influencers, and VIP guests.

• Influencer Strategy: Curated and managed a list of culturally relevant creators, tastemakers, and opinion leaders to generate authentic content and social media buzz pre- and post-launch.

• Reputation Management: Served as the main point of contact for press inquiries and crisis communications, ensuring consistent messaging across all channels.

• Internal Communication: Collaborated with global Soho House teams to align storytelling, timelines, and key messaging; facilitated local staff communication training for brand voice.

• Cultural Integration: Identified local stories, creatives, and collaborators to authentically embed the House into the creative community of Mexico City.

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This role required a deep understanding of the brand’s DNA, local cultural nuances, and a strategic, hands-on approach to positioning Soho House Mexico City as a key creative and social hub.