OVERVIEW

Lead media and KOL relations, curated pop-ups and on-property visits, and amplified the hotel’s positioning in luxury lifestyle and travel. Developed strategic partnerships, crafted storytelling aligned with the brand’s identity, and secured editorial features to strengthen Etéreo’s visibility and reputation.

PR & Communications Lead – Impression Isla Mujeres by Secrets (Jul–Dec 2024)
Managed media and KOL relations, organized pop-ups and visits, and amplified the hotel’s positioning as the most Instagrammable in the world.

Vinofy is a startup social wine app, building curated experiences the agency is working with the company as Private advisor for PR, Comms and investor relations.

The Jacaranda Experience – Mexico City (Oct 2022)
Led PR & Communications, media relations, curation, and production for the festival’s fashion & art program. Directed the organization of a fashion exhibit and runway show, managed designer relations, secured sponsorships, and oversaw model casting, positioning the event as a key cultural and fashion showcase in Mexico City.

Content Creator, Curator & Campaign Image – Rabanne Perfumes (Mexico, 2025) Developed and curated exclusive content while serving as the image of the brand’s national campaign in Mexico, amplifying Rabanne’s identity through lifestyle storytelling, creative direction, and visual narratives tailored to the market.

PR & Communications Manager – Soho House Mexico City (2023)
Led PR, communications, and partnerships for the opening of the first Soho House in Latin America, building strong media and influencer visibility.

Malin Pierre is an artist based in Sweden, the agency was responsible for her digital content curation, social media direction as well as being a private advisor for her studio growing audience and branding communications. 2022

Adrian Jules – New York (Jan–Aug 2022)
Bespoke luxury brand for which the agency directed digital content curation and creation, advised on social media strategy, and crafted press releases. Developed and executed a communications strategy that elevated brand awareness and visibility within the luxury fashion market.